Imagining the Process

of Change

We understand that social movement tactics/strategies emerge from activists’ ability to imagine the process of political transformation.

In this workshop, we explore ways to harness the civic imagination while developing an action plan for social change. The emphasis here is on getting specific about framing goals, developing strategies for action, and imagining success. The workshop balances its focus on concrete steps for action with the creative sensibilities and fun of the civic imagination approach. Participants will have the opportunity to map out specific first steps that they think could lead to real world change, while also maintaining a big picture vision of success and possibility. Participants imagine their ideal celebrity spokesperson for the issues they care about, as well as creating a short video that imagines a future scenario where there efforts led to hugely successful outcomes beyond their wildest dreams.


Participants start by identifying issues of concern. They then imagine steps they could take to address these issues by activating specific mechanisms or “levers of change” (Zuckerman 2016), described below. They then imagine two possible users who might participate in their campaign, one of whom is an ideal celebrity spokesperson. They then move towards building a success scenario that narrates how the desired changes could be achieved.